January 31, 2024
Meet the Woman Who Made Stanley Cups Huge
Ashlee LeSueur always knew Stanley cups would become a phenomenon.
January 30, 2024
The secret behind the dramatic rise of the Stanley cup? Women.
The women at The Buy Guide, set out to do something about their beloved soon-to-be, phased out water bottles...
January 30, 2024
Stanley Cup: Secret Viral Strategy with The Buy Guide
Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher.
January 30, 2024
The Stanley cup craze: How a 110-year-old company went mega-viral
The viral tides began turning for Stanley in 2019 thanks in part to shopping-focused outlet and Instagram account The Buy Guide.
January 27, 2024
How Stanley went from making sturdy bottles for laborers to becoming an ‘it’ status symbol, and causing chaos at Target stores across the US
History of the quencher.
January 19, 2024
How the Stanley Cup Became the Internet’s Favorite Water Bottle
WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.
January 11, 2024
Who are the moms behind the Stanley Cup craze?
Emma Jade sits down with a member of The Buy Guide to find out how they got these water bottles to go viral and into the hands of celebrities like Adele!
November 14, 2023
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
May 26, 2023
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
The Buy Guide’s founders (Ashlee LeSueur, Taylor Cannon, and Linley Hutchinson) made the case to Stanley leadership for the Quencher’s potential success in the Instagram influencer space, where words of recommendation would easily convert to dollars.
December 8, 2022
Money Change Makers
The Buy Guide team shares their story on the Stanley 40 oz Quencher. Sharing things they genuinely love.
May 11, 2022
Adding To Cart with The Buy Guide
We are joined by Ashlee, Taylor, and Linley of The Buy Guide to chat all of our favorite products!
May 7, 2019
The Buy Guide Is the One-Stop Shop for Parenting Products on Amazon
There are two types of moms in the world—Pinterest Moms and Amazon Prime Moms...
